General Statistics
- Over 1,000 people and their pet companions attended
- Over 70 pet-friendly businesses and non-profit groups were represented at the event
- 272 individuals donated $13,475 online to the 71 fundraising teams
- Over $30,000 was raised in sponsorships and donations
Event Collateral
- Tri-fold and Postcard Invitations (15,000 printed and distributed in community)
- Newsletter and Electronic Invitations (circulated to CAT and DoveLewis donor base – 50,000)
- Program (500 printed and handed out with Goodie Bags at the event)
- T-shirts (500 printed and handed out with Goodie Bags at the event)
Web Site Statistics
- April-July 2007 over 7,000 visits to Pets in The Pearl Web site (50% new visitors - 3,500)
- Average pages visited 4
- Average time on site 6 minutes 58 seconds
- 48.88% of visitors go directly to www.petsinthepearl.com
- Pets in The Pearl MySpace – 791 profile views, 115 friends
Advertisements
Explore The Pearl
One ad placed in June issue. Event also highlighted in July magazine event calendar and on website.
Spot Magazine
Two ads placed in June and July issues. Event highlighted in July issue.
City Dog Magazine
Event highlighted in July event calendar and on website.
Willamette Week
One ad placed in July “Best of Portland” Issue.
K103, Z100 and Smooth Jazz
- K103 - 80 sixty-sec. Live Mentions (7.2.07 – 7.28.07)
- Z100 - 40 sixty-sec. Pre-Recorded Street Scenes and 40 sixty-sec. Live Mentions (7.2.07 – 7.28.07)
- Smooth Jazz – 40 thirty-sec. pre-recorded “What’s Happenings” and 40 sixty-sec. Live Mentions
- Customized Pets in the Pearl splash page located at www.k103.com, www.z100portland.com and www.kijz.com featuring event and sponsor logos with a link to event website – 7 Weeks prior to event
- Prominent feature in K103, Z100 and KIJZ Email Blasts to Listener Database (1 per week) - 7 weeks prior to event
Natural Awakenings
One ad placed in June issues Event highlighted in community calendar.
Web Coverage
Pets in The Pearl MySpace
http://www.myspace.com/petsinthepearl
Purina Petcentric Fun Dog & Cat event calendar listing
http://www.petcentric.com/calendar.aspx?C=0
http://www.petcentric.com/calendar.aspx?C=1
Portland Pooch Listing
http://www.portlandpooch.com/events.htm?id=207
Ecotrust Conference Center event calendar listing
http://www.ecotrust.org/events/events.cfm
Portland Pets (GeekLog)
http://portlandpets.org/
Spot Magazine – ad page 15
http://www.spotmagazine.net/Issues/Spot_July2007.pdf
Explore the Pearl – ad page 37
http://adserver1.harvestadsdepot.com/portorgonian/ss/explorethepearl/
Explore the Pearl event calendar listing
http://www.explorethepearl.com/calendar.htm
City Dog Magazine – events calendar listing in magazine/web
http://www.citydogmagazine.com/html/events.html
Natural Awakenings – highlighted on page 9 and ad page 30 with the Natural Pet article
http://www.naportland.com/images/Jul07Issue.pdf
KTVZ News Channel 21 in Central Oregon
http://www.ktvz.com/Global/story.asp?S=6734201
Janine Wolf – Smooth Jazz Radio Personality Web Page
http://kijz.com/pages/personalities/index.php?id=129
Team Tabby listing on Catster.com and Dogster.com
http://www.catster.com/cats/398262
http://www.dogster.com/forums/other_posts.php?p=2&c=93&st=family&pet_id=398314&user_id=&keyword=
Upcoming Yahoo event calendar listing
http://upcoming.yahoo.com/event/204701?trk=ssp
DogFriendly.com event calendar listing
http://www.dogfriendly.com/server/general/events/event/eventOR.shtml
EventSpring.com event calendar listing
http://www.eventspring.com/Events/Pets_in_the_Pearl_at_Pearl_District_1674.html
EventSetter.com event calendar listing
http://www.eventsetter.com/calendar/North+America/49/Portland/15/_Pet+/+Animal+Events_/2007-07-28/event-29546.html